The Watch Co. began in 1993 with one ambitious college student and a vision to offer a wide selection of watches along with incredible service and expertise. More than a decade later, founder Dave Gerczak and his dedicated staff maintain that vision in the original Fox River Mall store (in Appleton, Wisconsin), along with four additional Watch Co. locations (Sioux Falls, South Dakota; Sioux City, Iowa; Coralville, Iowa; and Fargo North Dakota).
Thank You For Shopping WatchCo.com. Whether you shop online or at one of our Watch Co. stores, you can rest assured knowing you’ll experience the same passion for all things watches – and unmatched dedication to customers who share our appreciation for a high-quality, well-designed timepiece. And because we’re an authorized dealer of every brand we offer, you’ll receive the full manufacturer’s warranty and an authentic factory-direct watch each time you make a purchase. We also have a great repair program that couldn't be easier to use, just send us your watch and we'll do our best to get it tickin' again.
Deal Alert 
